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The Boston Consulting Group teamed up with Amazon to quantify the benefits of using big data. The survey, which studied 167 companies in five sectors, examined what differentiates the leaders from the rest of the pack and explored how they gain competitive advantage from big data analytics.
The survey showed that leaders in big data generate an average of 12% more revenue than those that do not maximize their use of analytics. Leaders also have faster growth rates and a greater ability to innovate than their peers do. Leaders show significant gains in revenue-anywhere from 5% to more than 25%-when they integrate big data analytics into their organizations.