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Easy-to-manage app for your money combining robo-advisory and traditional brokerage. 


No cost or commissions on your trading activity, deposit, withdrawal, account maintenance or management. So how do they make money?

  • earning interest on cash held
  • from interest on lending securities
  • interest on margin loans (via M1 Borrow)
  • and through the annual fee on our optional M1 Plus membership.
  • Most online brokerages only make 10-30% of their money from commissions and management fees, whereas they decided to build our business exclusively on the other 70-90% and reduce our costs versus competitors with technology.


Capital required to start investing: $100 for traditional and $500 IRA accounts

Invest Smarter Get STarted with M1 Finance