The journey to success raising money through online portals, or equity crowdfunding campaigns, is accomplished with a solid marketing plan. To ensure your campaign is a success below are a few promotional strategies that are proven to increase your chances of raising funds for your company.
Use all available online marketing tools
The internet makes it so much easier to market your company. At a minimum, you should have a page for your crowdfunding campaign and a company website. Make sure all the content you upload is well-written, correct and engaging. On your website, you may want to upload articles or run a blog about your company. This can attract more web traffic and give potential investors more helpful information. If you aren’t comfortable doing this yourself, consider hiring a communications specialist.
You should also use social media platforms like Twitter, LinkedIn, Instagram, and Facebook. Social media gives you one more way to spread the word about your campaign while connecting you with other entrepreneurs. If you see the blog or social media account of someone who might be able to help your business, send them a message or leave a blog comment. This could be the start of a valuable relationship for both of you.
Make your campaign easy and accessible
You only have a few minutes to grab someone’s attention. If the ads for your campaign are too complicated or detailed, people will get bored and move on to another idea. Try to keep your designs simple and express your company’s goals in as few words as possible. In marketing, less is more. Also, make sure that all parts of your campaign clearly tell people where to go for the equity offering. You don’t want to lose investors because they couldn’t figure out how to contribute money.
Grab Attention - Plan & Design
They say a picture is worth a thousand words. This is advice to keep in mind for your crowdfunding campaign. When potential investors see nothing but a wall of text on an ad or website, they’ll feel overwhelmed and won’t want to learn more. A good picture or design grabs attention and delivers information quickly, which leaves a much better impression. This is even more important for your online content. Online market research has shown that:
- Articles with images get 94% more total views
- 60% of consumers are more likely to consider or contact a business when an image shows up in local search results
- In an online store, customers think the quality of a product’s image is more important than product-specific information
Expand beyond the internet
Although the internet should be a big part of crowdfunding campaign, don’t forget about in-person marketing as well. People will be more likely to support your company if they’re able to talk to you in person. Look for local networking and marketing events to build awareness. When you attend an event, come prepared with business cards, key campaign info and a good pitch about your company. If you’re going to give a live presentation, put together a PowerPoint show as well.
Take advantage of word-of-mouth marketing
Word-of-mouth marketing is a great way to spread awareness of your company and, best of all, it’s free. Tell all your friends, family members and colleagues about your campaign. Some might be able to invest, but more importantly, they’ll help you get the word out. As you go about your day-to-day business, mention your campaign to people you meet along the way. All this effort will build your audience and your potential group of investors.
Give people an incentive to help
People will be more willing to help your campaign if they have some sort of financial incentive. You may want to consider some sort of reward system where if a person brings in a certain amount contributions, you could give them a bonus like cash or extra shares. Let your suppliers and other business partners know that if your company grows, you’ll give them more business in the future. This way, they’ll be motivated to find you investors as well.
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