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CirceUp allows investment in startups with tangible products or retail outlets that can be experienced by investors and as of recently focused further on Consumer Packaged goods. Their offerings consist of

  • a single stage - emerging brands
  • a single geography - North America
  • two asset classes - equity and credit.

They provide direct investments and index funds, while the minimum investment size, usually $1000, is set by the startups.  They connect investors with customer facing Startup’s primarily operating in the tech, fitness and food and beverage sectors. Most of the companies have tangible brick and mortar establishments.



Helio proactively finds, classifies, and evaluates CPG companies on a set of dimensions calibrated for success. It is a knowledge graph for early-stage CPG intelligence.

They use machine learning to evaluate companies in a more scalable and fair way than the traditional system to generate insights that help entrepreneurs and investors make strategic decisions.


Helio Platform



Founded in 2011 by Ryan Caldbeck, CEO ,and Rory Eakin, COO.


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Additional Insights on the offerings

Solutions for real time market analysis to improve your investment decisions leveraging artificial intelligence, data visualization, machine learning, financial modeling, and predictive analytics. Understand trends, sector and geographic performance for Private Equity, VC.

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