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Inside a building in the Financial District of London - representing institutions

Institutional Investors in Equity CrowdFunding Portals


The world of equity funding portals and online marketplace lending continues to attract the attention of institutional investors, and their involvement in the industry appears poised to grow. I…

2019 Equity Crowdfunding Analysis

Equity Crowdfunding Analysis H1 2019


At Fund Wisdom we believe in the opportunity equity funding platforms create by providing access to capital, investment opportunities, and transparency to previously opaque markets. We are building a…

Adobe Analytics & Google Analytics Logos

Analytics Solutions- Adobe vs Google


This article was originally written several years back when I was working between Marketing and Technology departments at companies large and small. At that time I was either using both solutions, or…

AlgoValue

Saving Money with Improved Valuations


The process to assess the value of a company, particularly at an early stage can be challenging and costly in the long run. Startup equity investing platforms opportunities enable people from all…

Page name pathing in Analytics Workspace

Adobe Analytics Page Naming Strategy


Taking the time to individually provide naming and hierarchy can drastically improve content reporting efficiency. Adobe Analytics, or previously Omniture SiteCatalyst has some built in features to…

Mix of Maturity Models

Digital Experience Maturity Models and Compensation


Throughout my digital marketing career I have found it important to establish a benchmark to help attain the next level of compensation. I hope to showcase both some maturity models to help you…

Bots Spiders

Analytics Accuracy - Impact on ROI


As businesses become further reliant on digital, connected, technologies the decisions made leveraging measurement via analytics are only as good as the data feeding those decisions. Board room…

Boston

Digital Analytics in Boston MA


  Digital Analytics Association Boston Chapter The Digital Analytics Association created regional chapters throughout the Americas and hosts symposiums in select regions like Boston 2016. University…